iCoStore Pacifico promotion SUP Paddle board background


Pacifico Beer was looking for creative summer display enhancers that would stop traffic in grocery and liquor stores. The product needed to be easy to install and effective without needing explanation, and be useful after the Pacifico promotion ended.



We proposed a 14′ custom inflatable stand up paddle board (SUP). We added it to their online store for a limited time offer. It made a huge statement and was easy to assemble. The paddle board promotion made such an impact, it crossed into the on-premise side of the business and they were ordered for beach and lake bars as well as incentives for distributors, sales teams and prizes for marketing campaigns. The Pacifco promotion continues to evolve.

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