An energy company with 800 franchisee locations across the US, and over 100 unique logos, needed an effective franchisee store that worked for them. They were using the largest promotional products distributor in the country, which ran a traditionally stocked program with 25 items and two logo choices. The program was failing because their offices were purchasing from other vendors outside of the program and corporate had no way to track spending or control their brand.
We worked closely with the customer to understand their franchisee’s logo product needs, branding requirements, demographics and what success looked like to them. We learned what the offices were purchasing and what they wanted.
We designed a hybrid program offering different types of purchases:
- Just-In-Time items, with no minimums, with multiple logo options (and co-branding) on hundreds of apparel styles and colors
- In-stock merchandise with their best-selling items
- Bulk Buy on-demand promotional items, with minimums, for larger offices
The franchisee store was a success. Buyers chose from the items they wanted, with multiple logo options. Low or no minimums worked for offices large and small. Corporate had control of its brand and budgets. And remote franchisee offices had the freedom to select from hundreds of relevant items.
This program uses our RightSourcing: a combination of in-stock, JIT and Bulk Buy merchandise. We also worked closely with their accounting team to allow buyers to check out using cost centers. Invoicing was centralized and reporting was precise.
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