Simplifying Company Stores, One Brand at a Time

Tom Meissner founded Sedona Golf Products in his college apartment (1994) after working at a golf course during a year abroad in Spain. His original goal was to create a line of kid’s clubs to sell in Spain, however, Tom’s plan shifted, and he ended up designing and decorating custom golf and travel products for the US corporate market. In the late 1990s Tom started building online stores to sell more golf products. He quickly realized that there was an even greater opportunity to revolutionize the old-school way of fulfilling online company stores to an on-demand production model with no minimums and no inventory.

Tom founded iCoStore in 2002. His background in the corporate market, product design and decoration gave him a unique perspective on company stores. Tom built a team to design & build the custom platform that powers iCoStore.  Today, iCoStore runs over 180 custom B2B online stores. Tom leads iCoStore and heads up new client acquisition; consulting, vetting and educating potential clients on the industry and finding the best solutions for their goals.

When he is not working or coaching youth sports, Tom likes to play golf, travel with his family, run, sail, kayak, bike, hike and snowboard.

Eric is a geek at heart. He began tinkering with technology as a young child. He loves engineering simple and robust solutions to complicated problems. Before taking over IT at iCoStore, Eric utilized his talents to co-found and build a technical startup company called Clean Router. Prior to that, he engineered technology solutions for Ticketmaster, JDA Software and University of Phoenix.

When Eric isn’t building something cool with technology, he spends time with his six children and helping people in the community.

Debra thrives on the challenge of simplifying complexity. Debra’s journey began with her fascination for programming, dating back to her experience with an old DOS operating system in one of her first jobs. She found joy in pushing boundaries and customizing programs to enhance functionality. Passionate about blending accounting with programming to derive useful data and streamline processes, Debra excels in attention to detail, problem-solving, and tenacity. She relishes in solving technical challenges, aiming to optimize efficiency by creating tools that simplify tasks. Notably, Debra played a key role in developing iCoStore’s internal portal, equipping employees with valuable resources to streamline daily operations.

Outside of work, Debra indulges in various interests, including reading, knitting/crocheting, remodeling, new construction, and road trips. She has a fondness for the past, often exploring estate sales to discover treasures and pondering the lives of those who came before her in different times.

Ashley draws inspiration from her diverse career journey spanning various areas of marketing, from print and direct mail to eCommerce technology solutions. With 18 years of experience in customizing technology and product offerings across multiple marketing channels, Ashley brings a wealth of expertise to her role. Her journey with iCoStore began as a client, where she transitioned a large financial institution’s company store program to another vendor. Impressed by iCoStore’s team, technology, and workflows, Ashley jumped at the opportunity to join the team when offered by Tom. In her role, Ashley leads the project management of new client onboarding, ensuring that clients’ visions for their stores are translated into actionable strategies and executed seamlessly.

Beyond work, Ashley enjoys traveling with family and friends, accompanied by a good bottle of wine.
Fun fact: During college, Ashley managed a kitchen and worked as a line cook every Sunday morning.

It all started when Whitney took a job at a knitting store back in college. A regular customer noticed her attention to detail, creativity and positive attitude, and invited Whitney to interview at her promotional products company. So Whitney packed up her knitting needles and started running programs for smoking cessation and general healthcare as an Assistant Program Coordinator. After six rewarding years, Whitney came to iCoStore, where she brought a wide range of product and vendor knowledge. Now, Whitney manages and trains the account managers. Her attention to detail, creativity and positive attitude have not changed.

When not working or spending time with her husband and baby girl, Whitney knits and watches every St. Louis Cardinals baseball game she can. She has also gone back to her roots in performance and dance.

Sandy discovered the promotional products industry by accident back in 2000. While working in the marketing department at a financial institution, Sandy’s promotional products distributor recognized her potential to take care of clients and manage complex logistics. When they offered her a job, she joined their team. In 2010, Sandy joined iCoStore as their lone account manager and continues to enjoy her serendipitous career in the promotional products industry.

When not working, Sandy loves to travel. Her current goal is to visit a new country each year. Sandy’s most notable trips to date were to the Amazon and Machu Picchu in Peru, China and Costa Rica.

Heidi stumbled upon iCoStore 18 years ago through a Craigslist job posting. Heidi has worked in various roles at iCoStore, from customer service to production, eventually transitioning into her current position. She treasures the familial atmosphere that has been a constant throughout her tenure and takes pride in witnessing the company’s growth from a small team to a thriving workforce of about 100. Heidi’s expertise lies in building strong client relationships and providing creative solutions to meet their needs. She is dedicated to ensuring client satisfaction, always striving to generate more orders and improve store interfaces. Heidi’s achievements include becoming a member of the 3 Million Plus in Sales Club at Peernet for 2023, showcasing her impact and dedication.

Beyond work, Heidi enjoys spending quality time with her husband, children, and grandson, engaging in outdoor activities like camping, boating, and trail rides. She finds joy in reading, cooking, dancing, attending concerts, and bonding with her 160lb Rottweiler named Hades. A lover of music, Heidi often finds herself singing along to songs while driving or cleaning around the house.

Crystal has 10+ years of sales/account management experience in the uniform and apparel industries, having worked on the supplier side of the business.  She brings a unique perspective on supplier relations and a vast knowledge of workwear and manufacturing. She enjoys her clients and thrives on building relationships and making sure they have exactly what they need to be successful.

In her spare time, she love volunteering with the elderly, traveling, spending time with her teenage daughter and golfing with her husband (aka driving the golf cart).

Jamie began her Promotional Products journey back in 2001 while working for a small family-owned company in St. Louis, MO. She learned quickly that she loved the industry and worked her way up from filing in the accounting department to assisting the President and handling customer support for the sales team. After 12 years, she decided to work closer to home and took a job with a top promotional distributor, where she earned her MAS (Master Advertising Specialist) certification. Needing a change, she joined iCoStore in January of 2022 as an Account Manager.

When not working, Jamie loves spending time with her husband, 2 kids, and charcoal labrador.  They enjoy traveling and boating at the lake. Jamie also loves farmer’s markets, gardening, and yoga.

Laura has returned to the promotional products industry after working in healthcare for the past 15 years, she just couldn’t stay away!  She brings years of experience as a TerritorySales Manager.  She loves the creativity, endless options, and attention to detail that you need for this business.  She enjoys keeping up with trends and passing that along to her customers.

Laura’s other interests are yoga (she is a certified yoga instructor), travel, hiking, the sun & beach and she is a foodie and coffee connoisseur (more of a coffee addict)!

Celeste found her unexpected path in the promotional products industry to be the fulfillment of her long-held aspirations. Armed with an Administration of Justice degree from Virginia Commonwealth University, Celeste’s eclectic background spans from law enforcement to transportation, honing her skills in dealing with diverse situations and people. Despite facing challenges, including a pandemic, Celeste’s journey led her to iCoStore, where she thrives in her role as an Account Manager, blending creativity with her organizational ability to provide tailored solutions for clients. Celeste excels in building relationships, attention to detail, and innovative problem-solving, ensuring that each client receives not just a solution, but the right one. Her dedication has led to remarkable achievements, including surpassing $1M in sales in both 2022 and 2023, showcasing her impact and value to the company.

Beyond work, Celeste treasures time with her children, exploring new experiences together. She also channels her creativity into a side business crafting natural bath and beauty products. Known for her love of Halloween, Celeste transforms her surroundings into immersive, spooky spectacles, embodying her passion for the holiday to the fullest.

Courtney found her way into the promotional products industry through her background in retail sales and fashion merchandising. Starting as a receptionist, she swiftly transitioned to leading the store development team, where she honed her skills in managing internal tools and processes. Recognizing her talent for technology, Courtney now focuses on implementing new functionality for stores and internal tools, leveraging her knack for problem-solving and attention to detail. With a keen eye for detail and a passion for problem-solving, Courtney excels in troubleshooting issues and mapping out solutions, drawing from her extensive experience in building over 140 stores between 2019 and 2023.

Outside of work, she enjoys attending concerts, reading, and watching football, particularly college football (Go Ducks!). Courtney also finds joy in scouring thrift and antique stores, always on the hunt for unique treasures.

Myranda was initially drawn in by the company’s dynamic atmosphere, has developed a passion for tracking trends and changes within the promotional industry. Myranda has a diverse background in procurement and merchandising across various industries. For Myranda, the appeal of iCoStore lies in its small-company feel coupled with significant growth opportunities. She thrives in the environment, driven by her desire to continuously learn and grow within the company. With expertise in data analysis and product sourcing, Myranda ensures that iCoStore’s product offerings align with clients’ goals.

Outside of work, Myranda finds joy in activities involving animals and the outdoors, reflecting her previous experience working in education at the Phoenix Zoo for about six years.

Anngelic joined the iCoStore team 2020 after graduating with a degree in Graphic Design & Advertising at Grand Canyon University. Anngelic is Arizona born and raised and considers herself to be an Adventure Junky, Travel Fanatic, Designer, and Music Lover! Anngelic considers herself to develop banners, mockups, packaging, layouts, branding, and other cool designs by day while doing things such as falling 14,000 feet out of the air by evening. To quote: “No matter the day or time, wherever you find me I’ll be loving life and living it well”.

Ramon is a native of South Africa and brings ten years of design experience to our team. He manages our production art and embroidery digitizing process. He loves art and design and in his personal time likes to hike the Arizona foothills and find adventure wherever he can.

Derek is fueled by the idea of fostering growth through innovative ideas. With experience as a leader during his LDS mission in Charlotte, NC, Derek developed a knack for adapting to new challenges and seizing opportunities for growth. His passion for continuous learning and embracing new experiences has been a driving force throughout his career. At iCoStore, Derek specializes in data analytics and lean manufacturing, leveraging his expertise to provide solutions that streamline operations and enhance efficiency. Derek’s innovative spirit shines through in his contributions, notably designing and implementing the use of mobile barcode scanners in the production processes, showcasing his ability to leverage technology for tangible improvements.

Outside of work, Derek loves exploring the Arizona wilderness in his ’88 4Runner and traveling the world with his wife and son. He has an insatiable curiosity, always seeking to learn and understand the intricacies of the world around him.

Joel was intrigued by the promotional products industry for its fresh challenges. Armed with a Nuclear Engineering degree from Oregon State University, Joel brings over two decades of diverse production experience, specializing in process optimization. His drive stems from a passion for instigating positive change within production environments. At iCoStore, Joel harnesses his skills in people management and critical thinking to streamline internal processes, always pushing for innovation.

Beyond work, he finds joy in hosting podcasts, delving into both his spiritual journey and tech interests. Interestingly, Joel is part of a close-knit family of six brothers, spanning a surprisingly tight age gap of just 7.5 years.

Adam transitioned to the promotional products industry after a lengthy tenure in retail management. With a Bachelor’s Degree in Global Business Administration from Arizona State University, Adam brings a diverse background, including roles as an Accounts Payable Clerk and a Sales Account Manager, to his current position. Motivated by iCoStore’s innovative approach, Adam was eager to join the company, drawn by its revolutionized methods in selling and producing promotional products. In his role, he excels in project management, employee development, and communication with the sales team, focusing on providing solutions to complex shipping and production projects.

Outside of work, Adam enjoys staying active through running, working out, and golfing, while also serving as the Commissioner of all iCoStore fantasy sports contests.